Microsoft Claims Zune Hits Target#

zunemain.jpgAccording to the president of the Entertainment and Devices Division, Robbie Bach, the head of the division of microsoft responsible for both the Zune and the Xbox 360, Microsoft has sold 1 million Zunes to date.

The Chronicle reports Bach as saying they met their goal of selling 1 million Zunes beating their June target, a target that reportedly gives the 10% of the market share.

Bach also told of a new factory being built in China which will manufacture 2nd generation hard drive Zunes as well as a new flash model. Questions about a Zune phone seemed to suggest Microsoft was happy with its existing Windows Mobile smartphones, without expressly ruling out a Zune Phone and exclaiming that the iPhone certainly was an interesting device.

Interestingly, Bach was asked about the Wi-Fi features in the Sansa Connect, which are superior to those of the Zune, and he explained that while they were keeping an eye on Sandisk’s progress, improvements to the Zune could come as easily as writing new software to support more Wi-Fi capabilities, giving hope that the Zune’s Wi-Fi could be about to get a whole lot more useful, without specifically making any such promises.

Bach was also delighted with the success of the pink and watermelon colored Zunes that have just been released, with the watermelon colored model a favorite of his children.

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Monday, May 28, 2007 8:48:17 PM (Pacific Standard Time, UTC-08:00) #    Comments [0]  |  Trackback

 

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