Sony Ericsson unveiled a range of new phones, including its first phone using Microsoft's software.
The handset maker, a joint-venture between Sony and Ericsson of Sweden, launched 7 new phones, including the Xperia phone brand targeting the business market with the Microsoft Windows Mobile operating platform. The Xperia X1 phone, with a 3-inch touchscreen and stylus, is the first phone the company has launched using Microsoft's software, joining rivals Samsung Electronics Co. (005930.SE) and Motorola Inc. (MOT), which already use the technology.
It also launched the G900 touchscreen phone, with a 5-megapixel camera and WiFi Internet connectivity. The phone also has a 2.4-inch touchscreen, drawing parallels with the iPhone.
"It's very important for us as a growing business to extend the Sony Ericsson brand to new users," said Steve Walker, head of portfolio planning at Sony Ericsson. "These new phones are helping us achieve this."
Lifting the curtain on the Mobile World Congress telephone trade show in Barcelona, Sony Ericsson also launched the G700 model 2.4-inch touchscreen phone and the W980 clamshell-model, with 8-gigabytes of internal memory to store up to 8,000 songs.
Two new Cybershot camera phones were also launched: the C902 12-millimeter thin camera phone with a 5-megapixel camera that can store 700 photos; and the C702 Cybershot splash- and dust-proof phone, with a 3.2-megapixel camera, built- in global positioning system and Google Inc.'s (GOOG) Google Maps.
The Z770 high-speed Internet clamshell phone will also go on sale by this summer, the company said. Related posts:Microsoft to Seed Vista SP2 to Developers Next WeekWindows 7 Touchscreen Eee PCs Coming SoonNew App Store for the BlackberrySeinfeld/Gates Commercial Campaign Take 1Microsoft to pay Novell $100 million more for Linux supportSteve Ballmer Escapes Egging